Thinking About Foldables (Premium)
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For consumers, the as-yet-unrealized dream of foldables and other hybrid devices is that they can replace two devices. As a technology enthusiast, I’m intrigued by foldables, a market that includes both true foldables like the Samsung Galaxy Z Fold2 as well as dual-screen mobile devices like Surface Duo. But as a pragmatist, I’m not quite sure the value is there … yet.
Anytime there’s a discussion about hybrid devices—devices that seem to span two previously existing markets—my mind wanders back to the original Apple iPad launch in 2010 and how then-CEO Steve Jobs framed the device.
With technology shaping our everyday lives, how could we not dig deeper?
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