It’s no big secret that Apple is hard at work on three new iPhone models to follow in the footsteps of last year’s XS, XS Max, and XR with largely unchanged designs, but industry pundits and analysts don’t seem to agree on how successful this generation might prove. Unlike a Rosenblatt Securities expert quoted just yesterday as anticipating disappointing sales from the upcoming iPhone 11 lineup, a report compiled by Wedbush Securities and relayed by 9To5Mac today characterizes current demand for iOS devices as “stable”, expecting that general state of affairs to remain the same for the foreseeable future.

180 million unit sales prediction – good or bad result?

Wedbush reportedly remains “confident” Apple will be able to meet the firm’s previous forecast, but the question that arises here is whether or not that 180 million total would be satisfactory for the Cupertino-based tech giant. At first glance, that may seem like a lot of phones, but it’s actually significantly less than 2018 estimates put together by various market research companies.

The iPhone 11 and 11 Max are expected to generate stable but not remarkable demand

 

In contrast, the three new iPhones expected out this fall could settle for relatively modest upgrades and very subtle design revisions… apart from a highly controversial move to a square-shaped rear-facing camera arrangement with a noticeable bump.

AirPods 3 release tipped by the end of the year

The second-gen AirPods look pretty much identical to the original version, also lacking water resistance

The bad news is that even if noise-cancelling features are not added into the equation, price points could go up if an “enhanced” water-resistant design is indeed adopted.