Apple’s $249 AirPods Pro wireless earphones are turning out to be a massive hit for the company. The company only launched the new AirPods Pro back in October, and it still has a 4-week shipment delay for customers in the United States, reports 9to5Mac.

Apple has faced “much higher” demand than originally estimated for the AirPods Pro, surpassing expectations, Bloomberg reported last Friday. Apple suppliers are scrambling to meet demand, with multiple suppliers competing to get the contract for manufacturing Apple’s AirPods Pro.

And now, a new report from Nikkei cites that Apple has started doubling down on the production of the AirPods Pro to meet the increasing demand for the earbuds. The company has reportedly asked its main manufacture for the AirPods to increase the number of units produced from 1 million to 2 million units a month. The increase in production should help Apple better deal with the high demand for AirPods Pro.

The company has also asked the manufacturers of the regular AirPods to boost production ahead of the holiday season.

Apple ramping up AirPods production is no surprise. Although the company didn’t have much of the same luck with its HomePods speakers, AirPods actually have been a major hit for the company, becoming the world’s best-selling wireless earbuds in a pretty short period.

Tagged with AirPods Pro, Apple